Rebook advert3/1/2023 ![]() And keep in mind, they're going up against products like Nike, Under Armour and Adidas on the sports side, and brands like Skechers on the causal comfortable shoe side," Burton said in a statement emailed to CNBC. While it is an exciting piece of film-making that grabs your attention, the ad does not make a sports performance claim nor a fashion claim nor does it articulate a brand benefit. "It's very difficult to be everything to everybody. Shop the latest fashion, street, surf and skate styles from over 100 local. They want to do - and wear - what's unexpected," she added.īut Rick Burton, professor of sports management at Syracuse University's Falk College said he was concerned about a campaign being able to straddle both the sport and fashion community. Rooted in Kiwi culture, North Beach are leaders in making you look freakin good. They want to mix it up and call their own shots. As the new millennium rolled around, Reebok’s Natural Women Epitomize Flow campaign took center stage. ![]() "These are young people who love to be active, love to be stylish. The Reebok Archive states, the ad campaign Reebok Powers Women showed where women find their power and asked consumers, ‘What gives you the power’ This cemented Reebok’s place as a catalyst for empowering women. We want them to be proud to sport the unexpected," Boulden said in an online statement published Monday. We want consumers to know there is an alternative in the category. With this campaign, we're breaking convention and offering an alternative point of view on sport and life. "If you look at the marketing coming from our industry over the years, it looks similar. Reebok, an English sportswear brand founded in Bolton in the late 1950s, recently launched a global advertising campaign which sought to promote female empowerment under the hashtag BeMoreHuman.
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